A landing page explaining how to use HSA/FSA funds in depth is a great way to give additional clarity for customers on how to use their HSA/FSA funds for purchases.
A dedicated landing page explaining how to use HSA/FSA funds for your company's products serves several purposes:
- Owned intermediary surface for traffic: Traffic from various marketing campaigns can be funneled to the landing page (rather than directly to the qualification survey, or simply to the standard homepage) to drive clarity and intent
- Customer Support: Customers who are curious about nuances of the process or need more clarity can be directed to this dedicated page
- SEO: Capture traffic that may be looking for HSA/FSA eligible products in your category
Take a look at these amazing landing pages for inspiration
Nordica Sauna
Vitapod
Prolon Life
Components of a Great Landing Page:
Starts with a summary, detailing that your product/service is now eligible for qualified HSA/FSA expenses
Includes a "How It Works" section to explain to your customers exactly how they can use their HSA/FSA funds & determine eligibility
You can borrow language, or even just send your customers to this guide to walk them through the reimbursement process.
Contains an FAQ section
Check out our FAQ guide & pull anything relevant to your customer base!
