<aside> ✋
🗣 All spoken content mentioning Truemed or HSA/FSA eligibility must follow these rules and use the compliant copy options below.
🛑 Before you record: Truemed or your merchant partner will provide the correct product name, merchant URL, and Truemed eligibility link (e.g., truemed dot com slash [brand]) to fill into the scripts below.
</aside>
| RULE | DETAIL |
|---|---|
| ✓ Always spell as "Truemed" (capital T, lowercase rest) | Never "Trumed" or "TrueMed” |
| ✓ "[Product] may qualify as a medical expense through Truemed" | Standard eligibility framing |
| ✓ "If you have an HSA or FSA, you may be eligible to use those funds" | Opens HSA/FSA mention |
| ✓ "Qualified customers save about 30% on average" | Exact approved savings phrasing |
| ✓ "Check your eligibility at truemed dot com slash [brand]" | Standard CTA |
| ✓ "Complete a health survey" / "fill out a clinical intake form" | Approved survey terminology |
| ✓ Frame eligible products as "health" or "medical" products | not "wellness" products |
| ✓ Frame HSA/FSA-eligible purchases as "products that qualify as medical expenses under IRS guidelines" | |
| ✓ Personal experience examples are encouraged | but only if they reflect the speaker's actual, real experience with Truemed or its retail/healthcare partners |
| RULE | DETAIL |
|---|---|
| ✗ "Trumed," "TrueMed," "TRUEMED," or "truemed" | Always spell as "Truemed" — capital T, lowercase rest |
| ✗ "Approved," "covered," or "guaranteed" | |
| ✗ "Save up to 30%," "save about 30%," "save 30% now," any range, or any approximation | other than "about 30% on average" or "on average 30%" — exact phrasing required |
| ✗ "Quick survey" or "quick form" | must use "health survey" or "clinical intake form" |
| ✗ "It's free" / "Truemed is free" | |
| ✗ "Apply to Truemed" | |
| ✗ "Your doctor" or "doctor's note" | must be "practitioner" and/or "Letter of Medical Necessity" |
| ✗ "You'll get approved" or any prediction of eligibility outcome | |
| ✗ "On purchases you were already going to make" / "gear I was already planning on buying" | or any framing that implies the purchase was pre-decided regardless of clinical need — if someone was going to buy it anyway without a clinician's recommendation, it's not clearly HSA-eligible |
| ✗ General wellness claims: "feel better," "boost energy," "look great" | |
| ✗ Refer to eligible products as "wellness" products | use "health" or "medical" instead |
| ✗ Use language like "use your HSA like a wellness account" or "your HSA works for everyday health" | do not position Truemed's products as alternatives to medical uses |
| ✗ Claim personal experience with Truemed if it didn't actually happen | all first-person examples must be true |
| ✗ "Hack," "cheat code," "loophole," "life hack" | or any framing that positions HSA/FSA use as a trick or workaround rather than a legitimate medical expense pathway — use "tip," "move," or "find" instead |
| ✗ "You can use your HSA/FSA on..." | "can" implies guaranteed eligibility before the viewer qualifies — use "may be able to," "could," or "might" instead |
| ✗ "You're leaving money on the table" / "You're paying for them wrong" | implies everyone with an HSA/FSA qualifies — frame as discovery, not blame (e.g., "Most people don't realize what their HSA could cover") |
| ✗ "Payment platform" / "payment layer" / "payment facilitator" | Truemed is a "telehealth and payments company" — per 2026 Owned Media Guardrails |
| ✗ Unsourced HSA balance statistics (e.g., "$3,500 avg balance sitting unused") | commonly cited per-account figures are misleading or wrong per legal review (Joe Vladeck, June 2026) — avoid specific balance claims unless sourced from Devenir or PSCA reports; safe alternative: "Billions in pre-tax health dollars go underused every year" |
| ✗ Product benefit claims stated as fact instead of personal testimony | "It helps support immune health" → "I feel like it helps support my immune health" — product efficacy claims must be first-person experience, not stated as product facts |
| ✗ Citing studies without specifying study type | if referencing a brand's study, specify whether it was a consumer study, open-label trial, or controlled clinical trial — do not frame consumer perception surveys as clinical research |
All ad reads must end with: "Truemed is for qualified customers. HSA/FSA tax savings vary."
| SCENARIO | SPOKEN | WRITTEN |
|---|---|---|
| No savings mentioned | "Truemed is for qualified customers." | "Truemed is for qualified customers. See terms at truemed.com/disclosures." |
| Savings mentioned | add "HSA/FSA tax savings vary." | "Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures." |
| FORMAT | REQUIREMENT |
|---|---|
| Podcast (audio-only) | disclaimer must be spoken (right after the claim). |
| Video | disclaimer must be spoken OR on-screen text near the claim (on-screen long enough to read, ~3–4s). |
| Written / caption (social posts, newsletters, blog) | must include the full written disclaimer: "Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures." This applies alongside any other FTC ad disclosures. |
Collab Ad Read Examples