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All content mentioning Truemed or HSA/FSA eligibility must follow these rules and use the compliant copy options below.

• Keep claims truthful, specific, and evidence-based; avoid deception.
• Do not imply Truemed makes clinical eligibility decisions or issues LMNs (independent clinicians do).
• Do not market general “health & wellness” items as eligible.
• Avoid using PHI for marketing without authorization; keep pixels/cookies away from health data.

More information in our Optimization Checklist, if necessary:

Optimization Checklist

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1️⃣ Eligibility

• Eligibility is not guaranteed.

  Use: “HSA/FSA eligible with a Truemed Letter of Medical Necessity (LMN)” or “You may be eligible to use HSA/FSA funds.”

• Never say or imply approval.

  Don’t use “approved,” “covered,” or “guaranteed.”

• Apply eligibility to specific products or narrow categories, not entire brands (unless nearly all products are eligible).

Required disclaimer:

Truemed is for qualified customers. See terms at truemed.com/disclosures.

2️⃣ Tax Savings

• Use average savings phrasing:

  “Save ~30% when you pay with HSA/FSA funds.”*

• Never say “save up to” or “save now.”

• Pair every savings claim with a disclaimer:

Required disclaimer (tax savings):

HSA/FSA tax savings vary. Learn more at truemed.com/disclosures.

Combined disclaimer (eligibility + tax):

Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures.