Welcome! Everything you need to accurately represent Truemed is here.

You'll find logos, color guidance, brand assets, press coverage, and information about our company and founder.

All assets are approved for use in editorial, social, podcast, and partner contexts. For anything not listed, reach out to our Director of Brand, Tony at [email protected].

🔑 About Truemed

Truemed is a telehealth and payments company that enables Americans to use their HSA and FSA accounts to take control over their health and lead healthier lives. HSAs are the most tax-advantaged accounts in the U.S. tax code, and Truemed has modernized the HSA approval process, allowing consumers to purchase thousands of fitness, sleep, supplement and digital health tools in compliance with IRS guidelines. Truemed integrates directly into the brand’s checkout and seamlessly facilitates medical evaluations conducted by independent clinicians. Truemed makes it easier to invest in long-term health.

How It Works

• Truemed allows consumers to purchase thousands of preventive healthcare products using HSA/FSA funds.
• IRS regulations allow for the reimbursement of health products and services when prescribed by a medical practitioner for the diagnosis, cure, mitigation, treatment, or prevention of disease, or payments for treatments affecting any structure or function of the body.
• Truemed has used telehealth to make the HSA/FSA process seamless, integrating directly into thousands of brands’ checkout and managing end-to-end compliance, including medical evaluations conducted by independent clinicians who issue Letters of Medical Necessity (LMNs).

Our Story

HSA & FSA Explained: What Your PRE-TAX Dollars Actually Pay For & $34M Bet to Fix It | Justin Mares

Justin Mares - The US Health Crisis

How Truemed Is Incentivizing Americans to Invest in Prevention

✍️ How to Reference Truemed

Spelling: Always "Truemed" — capital T, lowercase rest. Never "TrueMed," "TRUEMED," or "truemed."

What we are: Truemed is a telehealth and payments company. Use this descriptor in press releases, site copy, and partner communications.

What we are not: Never describe Truemed as a "payment platform," "payment integration," "payment processor," or "marketplace" as the primary descriptor. Truemed is the Merchant of Record on every transaction.

Founder: Justin Mares, Founder & CEO. Always use this title — never "Co-Founder" or "CEO" alone.

Truemed is not free. The cost of Truemed's services is included in the purchase price. Never say Truemed is "free" to customers or that a merchant "covers the cost" of Truemed.