This doc was created November 4, 2025

The purpose of this doc is to provide press, media, and creators with the latest brand guidelines, legal requirements and on-brand assets available for viewing, download and distribution across platforms.

Media Kit & Brand Guidelines

Media Kit

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truemed_brandbook_2024.pdf

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Compliance

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All content mentioning Truemed or HSA/FSA eligibility must follow these rules and use the compliant copy options below.

Truemed Merchant CoMarketing | Copy Guidelines | October 2025

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Optimization Checklist

This checklist outlines the exact strategies top Truemed performers use to maximize revenue. From site updates to email campaigns and ads, these proven steps make it simple to highlight HSA/FSA eligibility and capture more year-round sales.

Optimization Checklist

Logos

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truemed_logo_dark_teal_hires.png

truemed_logo_white_hires.png

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Logomarks

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favicon-180.png

favicon-180.png

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Color Palette

https://www.figma.com/design/wDnTKVBLefZGzD1145gcYM/Truemed-Experiential?node-id=85-2

Screenshot 2025-11-04 at 1.47.34 PM.png

Banners

LinkedIn